Author Toolkit

The University of Texas Press marketing and sales team works to promote our books and authors to readers, booksellers, academics, librarians, and more. We work with authors to create a marketing plan which includes conference advertising and attendance, email and social media promotion, pitches to academic journals and media outlets, and course adoption outreach. In the sections below, authors can find helpful terms and timelines, details on our promotional plans, as well as guidelines and best practices to empower authors to participate in our marketing and publicity plans. The Association of University Presses has more information and resources for authors on

Marketing Basics

Building an Author Platform


Exhibits and Conferences

Direct Marketing & Advertising

Sales & Discounts