Order by Friday, December 13 for domestic delivery in time for the holidays. Delivery is not guaranteed for orders placed after midnight on December 15. Please note, print on demand orders are produced and shipped from another location and cannot be guaranteed to arrive before the holidays.
SEMIANNUAL · 8 1/2 x 11 · 112 PAGES/ISSUE · ISSN 0149-1830 · E-ISSN 1542-4251
VLT is collectively edited by graduate students at the University of Wisconsin at Madison and The University of Texas at Austin, with the support of media scholars at those institutions and throughout the country. Each issue provokes debate about critical, theoretical, and historical topics relating to a particular theme.
The Velvet Light Trap is a journal devoted to investigating historical questions that illuminate the understanding of film, television, and other media. It publishes articles and interviews written with the highest scholarly standards yet accessible to a broad range of readers. The journal draws on a variety of theoretical and historiographic approaches from the humanities and social sciences. The journal welcomes any effort that will help foster the ongoing processes of evaluation and negotiation in media history and criticism. While The Velvet Light Trap maintains its traditional commitment to the study of American film, it also expands its scope to television and other media, to adjacent institutions, and to other nations' media. The journal encourages both approaches and objects of study that have been neglected or excluded in past scholarship.
The Velvet Light Trap issues calls for papers based on specific themes. Submission requirements may vary from one call to another, and submissions must be sent to the university issuing the call. The format should follow the sixteenth edition of The Chicago Manual of Style. The entire essay, including block quotations and notes, should be double spaced. Quotations not in English should be accompanied by translations. Photocopies of illustrations are sufficient for initial review, but authors should be prepared to supply camera-ready photographs on request. Illustrations will be sized by the publisher. Permissions are the responsibility of the author.
Historically, media studies scholars have shied away from sports-related media texts due to a variety of perceived challenges: the sheer volume of texts (there’s always something on), their inaccessibility (the texts are ephemeral and controlled by corporate archives), the ambivalence of sports cultures (at once masculine and mainstream), and more. Additionally, other fields have long dominated sports scholarship, with communication studies and sociology shaping the academic discourse and asserting their own approaches. To mitigate these challenges, media studies scholars have applied alternative approaches to understanding sports media, such as critical-cultural analyses that account for sports media constructions of difference via gender, sex, and race—and athletes’ abilities to contest those differences. There have also been deft examinations of the media industries’ economic and ideological dependence on sports; historiographical accounts that mine a wealth of underexplored repositories and sources; and audience studies that foreground the reception and consumption of the sports genre.
While these studies placed sports media squarely in the foreground, others have used sports as a case study to illuminate broader trends in media studies. For example, scholars have recently revealed the key role sports broadcasts played in the innovation and diffusion of color television, while others have considered the pivotal role broadcasting, licensing, and franchising rights played in the conglomeration and consolidation of cable networks and providers. Others have addressed gaps in audience and fan studies by engaging with under-studied sports fan cultures.
Velvet Light Trap #87 seeks to deepen media studies understandings of sports. Given our current era of destabilization (of texts, genres, technologies, industries, distribution models, franchises, policies, etc.), sports undoubtedly remains a stimulus of—and, at times, barrier to—change in the media industries. As such, we invite a variety of media scholars—not just those who specialize in sports media—to reconsider and engage with sports in new and dynamic ways, asking, for example: How have production, distribution, exhibition, and reception of sports media changed over the last century and how are those changes reflected in the wider media ecology? What is the afterlife of sports media and how have those practices impacted scholarship, pedagogy, and future production practices? Where do radio and podcasting fit into the history of sports broadcasting? How are new media technologies (streaming platforms, video games, etc.) responding to, reacting against, or complementing linear sports channels and networks?
We welcome submissions that push the boundaries of current sports media literature and/or use sports media as key case studies, exploring any of the following themes:
National broadcasting and industrial histories
Early film histories and the continuing theatrical exhibition of sporting events
Sports as a key media market sector
Identification and identity politics (race, gender, sexuality, class, ability, nationality)
Place and space [localism with franchises and coverage; (trans)nationalism with Olympics]
Changing role of agents and agencies
Franchising, ownership, and management
Publicity, promotion, and marketing
Activism and community engagement
Ephemerality and textual analysis
Distribution, exhibition, and transnational flow of sports media
Archival perspectives, footage libraries, and audiovisual asset management
Regulation (copyright, retransmission rights, horizontal integration)
Labor, compensation, and ecological concerns
Genre analysis (non-fiction, narrative, & documentary)
Video games (licensed games and eSports)
Submissions should be between 6,000 and 7,500 words, formatted in Chicago Style. Please submit an electronic copy of the paper, along with a separate one-page abstract, both saved as a Microsoft Word file. Remove any identifying information so that the submission is suitable for anonymous review. Quotations not in English should be accompanied by translations. Send electronic manuscripts and/or any questions to firstname.lastname@example.org by January 31.
About the Journal
The Velvet Light Trap is a scholarly, peer-reviewed journal of film, television, and new media studies. Graduate students at the University of Wisconsin-Madison and the University of Texas-Austin coordinate issues in alternation. Our Editorial Advisory Board includes such notable scholars as Hector Amaya, Ben Aslinger, Miranda Banks, Caetlin Benson-Allott, Mark Betz, Michael Curtin, Kay Dickinson, Lisa Dombrowski, Daniel Herbert, Lucas Hilderbrand, Debra Jaramillo, Roberta Pearson, Debra Ramsay, Avi Santo, Jacob Smith, Jonathan Sterne. VLT's graduate student editors are assisted by their local faculty advisors: Mary Beltrán, Ben Brewster, Jonathan Gray, Lea Jacobs, Derek Johnson, Jeremy Morris, Shanti Kumar, Charles Ramírez Berg, Thomas Schatz, and Janet Staiger.
Wisconsin Editorial Office
Dept. of Communication Arts
Vilas Hall – Sixth Floor
The University of Wisconsin – Madison
Madison, WI 53706
Austin Editorial Office
Dept. of Radio-Television-Film
2504 Whitis Ave., STOP A0800
The University of Texas at Austin
Austin, TX 78712-1067
The Velvet Light Trap is indexed in Academic Search Premier, America: History and Life, Communication Abstracts, Contemporary Culture Index, Film Literature Index, Historical Abstracts, Humanities International Complete, IBR (International Bibliography of Book Reviews), IBZ (International Bibliography of Periodical Literature), International Index to Film Periodicals, and Sociological Abstracts.
Full Page: $300.00
Half Page Horizontal: $250.00
Agency Commission: 15%
Full Page: 7 x 9.5 in.
Half Page: 7.5 x 4.5 in.
Trim Size: 8.5 x 11 in.
Halftones: 300 dpi
|Spring||December 15||January 1|
|Fall||June 15||July 1|
All advertisements and use of lists are limited to material of scholarly interest to our readers. A sample mailing piece must accompany all list rental orders. If any advertisement or mailing piece is inappropriate, we reserve the right to decline it.
These files can be e-mailed directly to email@example.com.
If possible, please fax a hard copy of any ad you submit electronically to 512.232.7178. Your fax allows us to make sure a file has not been corrupted during transmission.
Mailing List Information
$225/M, electronic format only (Excel file) via email
$225 minimum order.
Lists may be rented to promote materials of professional interest to journal subscribers for a one-time mailing only and may not be copied, reused, or used by anyone other than the original renter.
Mail or fax a sample of your mailing piece, along with an order form detailing label type, selection(s), and date needed.