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Sí, Ella Puede!

Sí, Ella Puede!
The Rhetorical Legacy of Dolores Huerta and the United Farm Workers

This unique study of the life and legacy of activist Dolores Huerta explores her integral role as a leader and organizer in the fight for farmworkers’ rights from the 1950s to the present.
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Series: Inter America Series

March 2019
200 pages | 6 x 9 |

Since the 1950s, Latina activist Dolores Huerta has been a fervent leader and organizer in the struggle for farmworkers’ rights within the Latina/o community. A cofounder of the United Farm Workers union in the 1960s alongside César Chávez, Huerta was a union vice president for nearly four decades before starting her own foundation in the early 2000s. She continues to act as a dynamic speaker, passionate lobbyist, and dedicated figure for social and political change, but her crucial contributions and commanding presence have often been overshadowed by those of Chávez and other leaders in the Chicana/o movement. In this new study, Stacey K. Sowards closely examines Huerta’s rhetorical skills both in and out of the public eye and defines Huerta’s vital place within Chicana/o history.

Referencing the theoretical works of Pierre Bourdieu, Chela Sandoval, Gloria Anzaldúa, and others, Sowards closely analyzes Huerta’s speeches, letters, and interviews. She shows how Huerta navigates the complex intersections of race, ethnicity, gender, language, and class through the myriad challenges faced by women activists of color. Sowards’s approach to studying Huerta’s rhetorical influence offers a unique perspective for understanding the transformative relationship between agency and social justice.


Marie Hochmuth Nichols Award, National Communication Association, Public Address Division

Outstanding Book Award, National Communication Association, Latina/o Communication Studies Division and La Raza Caucus

  • Acknowledgments
  • Abbreviations
  • Introduction
  • Chapter 1. Farm Worker Organizing and the Advent of the UFW: 1900 to 1993
  • Chapter 2. Dolores Huerta’s Life: Intersectional Habitus as Rhetorical Agency
  • Chapter 3. Letters to César Chávez: Building Collaborative Agency
  • Chapter 4. Motherhood, Familia, Emotionality: Strategic Use of Gendered Public Persona
  • Chapter 5. Public Persona of Differential Bravery through Collaborative Egalitarianism and Courageous Optimism
  • Chapter 6. Dolores Huerta, Iconicity, and Social Movements
  • Epilogue
  • References
  • Index

El Paso, Texas

Sowards is a professor and chair of the Department of Communication at the University of Texas at El Paso. She has published several articles and other works on Dolores Huerta and the United Farm Workers, as well as on immigration activism in the twenty-first century.


“[Sí, Ella Puede!] opens an important conversation about Dolores Huerta as a major figure of twentieth-century civil rights organizing…Sowards's integration of Chicana and Latina feminist theories, emphasis on agency in the context of social movements, and incorporation of archival materials invites historians, sociologists, feminist studies scholars, and Latinx studies scholars to consider new frameworks that increase the visibility of the social movement activism of women of color.”
Journal of Arizona History

¡Si, Ella Puede! foregrounds the rich, complex, and often contradictory narratives by and about Huerta’s 60-year legacy of activism. From a rhetorical perspective using oral history interviews, witness accounts, secondary sources along with a collection of selected archival material, Sowards makes the case for including Huerta’s corpus of speeches, letters, and testimonies related to her grassroots mobilizing efforts on behalf of the United Farm Workers Union (UFW) in the canon of Chicana political rhetoric and post-World War II U.S. civil rights history.”
Quarterly Journal of Speech