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Creating Pátzcuaro, Creating Mexico

Creating Pátzcuaro, Creating Mexico
Art, Tourism, and Nation Building under Lázaro Cárdenas

Presenting extensive archival research in a lively narrative, this study reveals how celebrated Mexican president Lázaro Cárdenas mobilized cultural patronage and tourism in a project of nation building during the 1930s.

Series: Joe R. and Teresa Lozano Long Endowment in Latin American and Latino Art and Culture

February 2018
Active (available)
352 pages | 6 x 9 | 11 color and 92 b&w photos |

In the 1930s, the artistic and cultural patronage of celebrated Mexican president Lázaro Cárdenas transformed a small Michoacán city, Pátzcuaro, into a popular center for national tourism. Cárdenas commissioned public monuments and archeological excavations; supported new schools, libraries, and a public theater; developed tourism sites and infrastructure, including the Museo de Artes e Industrias Populares; and hired artists to paint murals celebrating regional history, traditions, and culture. The creation of Pátzcuaro was formative for Mexico; not only did it provide an early model for regional economic and cultural development, but it also helped establish some of Mexico’s most enduring national myths, rituals, and institutions.

In Creating Pátzcuaro, Creating Mexico, Jennifer Jolly argues that Pátzcuaro became a microcosm of cultural power during the 1930s and that we find the foundations of modern Mexico in its creation. Her extensive historical and archival research reveals how Cárdenas and the artists and intellectuals who worked with him used cultural patronage as a guise for radical modernization in the region. Jolly demonstrates that the Pátzcuaro project helped define a new modern body politic for Mexico, in which the population was asked to emulate Cárdenas by touring the country and seeing and embracing its land, history, and people. Ultimately, by offering Mexicans a means to identify and engage with power and privilege, the creation of Pátzcuaro placed art and tourism at the center of Mexico’s postrevolutionary nation building project.

  • Acknowledgments
  • Introduction
  • Chapter 1. Seeing Lake Pátzcuaro, Transforming Mexico
  • Chapter 2. Creating Pátzcuaro Típico: Architecture, Historical Preservation, and Race
  • Chapter 3. Creating the Traditional, Creating the Modern
  • Chapter 4. Creating Historical Pátzcuaro
  • Chapter 5. Creating Cárdenas, Creating Mexico
  • Notes
  • Bibliography
  • Index

“Fascinating, smart, provocative—Jolly’s highly successful book blends art history, politics, and theory to make important arguments about the ‘creation’ of Pátzcuaro, Mexico, in the middle decades of the twentieth century. With Pátzcuaro as its case study, Creating Pátzcuaro serves as a wonderful introduction to the cultural and social transformations of Mexico under Cárdenas.”
Jason Ruiz, University of Notre Dame, author of Americans in the Treasure House: Travel to Porfirian Mexico and the Cultural Politics of Empire

“This book makes significant contributions to cultural history and the scholarship on regionalism, tourism, and Cárdenas’s presidency. In fact, given that this is really the only book on regionalism as it pertains to cultural production, I believe it will be eye-opening for scholars in the disciplines of both history and art history. It provides an ambitious model for how we might pursue regional histories of nation building.”
Mary K. Coffey, Dartmouth College, author of How a Revolutionary Art Became Official Culture: Murals, Museums, and the Mexican State