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Reframing Latin America

Reframing Latin America
A Cultural Theory Reading of the Nineteenth and Twentieth Centuries

An illuminating primer that moves students and scholars beyond alienating terminology and toward accessible perspectives on Latin America and cultural studies.

September 2007
This is a print-on-demand title. Expedited shipping is not available.
368 pages | 6 x 9 | 19 b&w illus., 2 line drawings, 7 figures |

Providing an extensive introduction to cultural studies in general, regardless of chronological or geographic focus, and presenting provocative, essential readings from Latin American writers of the last two centuries, Reframing Latin America brings much-needed accessibility to the concepts of cultural studies and postmodernism.

From Saussure to semiotics, the authors begin by demystifying terminology, then guide readers through five identity constructs, including nation, race, and gender. The readings that follow are presented with insightful commentary and encompass such themes as "Civilized Folk Marry the Barbarians" (including José Martí's "Our America") and "Boom Goes the Literature: Magical Realism as the True Latin America?" (featuring Elena Garro's essay "It's the Fault of the Tlaxcaltecas"). Films such as Like Water for Chocolate are discussed in-depth as well. The result is a lively, interdisciplinary guide for theorists and novices alike.

  • What Are We Doing and Why Are We Doing It? A Preface
  • Acknowledgments
  • Part I: Introduction(s)
    • 1) Post What?! (Not) An Abbreviated Introduction
    • 2) Saussure, Signs, and Semiotics, or Lots of Words That Begin with S
    • 3) Narrating about Narrative
  • Part II: Theory
    • 4) An Opening Jaunt: El Salvador in 1923
      • Harry Foster, "A Gringo in Mañana-land"
    • 5) Be Here (or There) Now
      • Stuart Hall, "Ethnicity: Identity and Difference"
    • 6) Identity Construct #1: Race
      • Lawrence Blum, I'm Not a Racist But ...
      • Peter Wade, Race and Ethnicity in Latin America
    • 7) Identity Construct #2: Class
      • David Parker, The Idea of the Middle Class
    • 8) Identity Construct #3: Gender
      • Candace West and Don Zimmerman, "Doing Gender"
      • R. W. Connell, Masculinities
    • 9) Identity Construct #4: Nation
      • Arthur de Gobineau, The Inequality of Human Races
      • Louis Pérez, On Becoming Cuban
    • 10) Identity Construct #5: Latin America
      • Gerald Martin, Journeys Through the Labyrinth
      • Leslie Bary, "The Search for Cultural Identity"
      • Walter Mignolo, Local Histories, Global Designs
  • Part III: Reading(s)
    • 11) Civilized Folk Defeat the Barbarians: The Liberal Nation
      • Domingo Sarmiento, Facundo
    • 12) Civilized Folk Marry the Barbarians: The Nationalist Nation
      • Introduction to Doña Barbara by Rómulo Gallegos
      • Rómulo Gallegos, Doña Barbara
      • Introduction to Doris Sommer's Foundational Fictions
      • Doris Sommer, Foundational Fictions
      • Introduction to José Martí's "Our America"
      • José Martí, "Our America"
    • 13) Film Foray: Los tres caballeros
      • Julianne Burton, "Don (Juanito) Duck and the Imperial Patriarchal Discourse"
    • 14) The Socialist Utopia: Che Guevara and the Cuban Revolution
      • Analyzing The Motorcycle Diaries
      • Film Analysis: The Motorcycle Diaries
      • Introduction to Alma Guillermoprieto's "The Harsh Angel"
      • Alma Guillermoprieto, "The Harsh Angel"
      • Film Analysis: Soy Cuba/Ya Kuba (I Am Cuba)
    • 15) Boom Goes the Literature: Magical Realism as the True Latin America?
      • Elena Garro, "It's the Fault of the Tlaxcaltecas"
    • 16) Film Foray: Como agua para chocolate (Like Water for Chocolate)
      • Barbara Tenenbaum, "Why Tita Didn't Marry the Doctor, or Mexican History in Like Water for Chocolate"
      • Harmony Wu, "Consuming Tacos and Enchiladas"
    • 17) Film Foray: Mi familia (My Family)
    • 18) Are We There Yet? Testimonial Literature
      • Thomas Tirado, Celsa's World: Conversations with a Mexican Peasant Woman
    • 19) Some Closing Comments
  • Permissions Acknowledgments
  • Index

The authors are faculty members at Furman University in Greenville, South Carolina. Erik Ching is Associate Professor of History; Christina Buckley and Angélica Lozano-Alonso are Associate Professors of Spanish in the Department of Modern Languages and Literatures.


Modernism, postmodernism, discourse, deconstruction, hegemony, hybridity, hermeneutics, semiotics, episteme. Even for someone trained in cultural theory these terms can be daunting. For the novice, they can be downright alienating. This book has two goals: to define and explain the basics of cultural theory, or postmodernism, and to demonstrate its usefulness in interpreting nineteenth- and twentieth-century Latin America.This book grows out of an undergraduate seminar we teach at Furman University, a liberal arts school in South Carolina. We find that most of our students entering the seminar have heard of postmodernism and cultural theory but lack a working knowledge of them. We are happy to report that none of them has left ignorant, although, admittedly, not all of them have agreed with us as to cultural theory's explanatory merits. In fact, some have left firmly opposed to it, choosing to retreat to the safety of modernity; others have left unsure, waiting for more information to declare a verdict. Still others have strongly accepted its claims and now see themselves and their world in a new way. It is not of great concern to us whether our students agree with us by the end of the course. We simply want to make cultural theory and postmodernism accessible to them so they can decide for themselves. The same objective drives this book.

Its structure follows closely that of our seminar, which we designed to ease the encounter with cultural theory and postmodernism. A main introductory section lays out some central issues. The remainder is divided into two parts. The first is dedicated to theory and consists of brief excerpts from key works in cultural theory. Some of these address specifically Latin America; others are more general. The second part consists of excerpts from some of Latin America's principal writers in the nineteenth and twentieth centuries, including Domingo Sarmiento, José Martí, Rómulo Gallegos, Elena Garro, and Che Guevara. Anyone familiar with Latin America will recognize these authors as key figures in Latin American history and/or literature. Indeed, their writings commonly appear in anthologies. So what makes our approach different? Why have we included the same authors that anthologists have selected repeatedly? We will show that what matters is not what is read, but how it is read. Using our section on theory as a guide, we will demonstrate how to read these works from a cultural theory perspective. We will then show how this approach results in new interpretations of modern Latin American history and culture.The introductory sections of the book prepare the reader to interpret its deliberate mixture of primary and secondary sources that cuts across the traditional theory/text hierarchy. We should point out here that it is not our goal to offer a comprehensive survey of particular time periods, authors, or literary styles. We leave those goals to anthologies and historical surveys. To that end, we have divided our coverage into only five areas:

  1. Liberalism (mid-to-late nineteenth century)
  2. Nationalism (late nineteenth through mid-twentieth century)
  3. Socialism (1959-1989)
  4. Magical realism (1960s and 1970s)
  5. Testimonials (1970s-1990s)

These areas are ordered chronologically and cover most of Latin America's modern era, which dates back to independence from Spain in the early nineteenth century (with a few exceptions, like Brazil and Cuba). They obviously are not comprehensive, and they represent an admixture of historical eras and literary styles. We have made these choices because they allow us to explain cultural studies and then apply its theories to a series of readings in the confines of a short book.

Our selections have another objective, which is to show the prevailing trend in Latin American intellectual and political circles over the past two centuries to incorporate a broader swath of the population into the center of power. Authors in the mid-nineteenth century typically privileged white, propertied males, but by the end of the twentieth century, the definitive protagonist had become dark-skinned, poor, and female. But our cultural studies reading of this progression will illustrate how ideologies and power structures can betray authorial intentions. Sometimes, attempts at liberation contain elements of exclusion and hierarchy.

The excerpted writings are drawn from a variety of genres, including but not limited to essays, novels, short stories, and personal testimonies. We have also included film analyses and other secondary critical essays on primary texts. Each of these is preceded by a brief, or not so brief, introduction written by us to provide some guidance for our readers. At the end of the book, we offer a few concluding thoughts inspired by questions typically asked by our students as we approach the end of our term together.

We assume that readers of this book already understand the basic contours of Latin American history, but such knowledge is not essential. For those who do not know Latin America or who are interested in a refresher, we recommend reading a historical overview alongside this book, such as John Charles Chasteen's Born in Blood and Fire (New York: Norton, 2001) or Will Fowler's Latin America 1800-2000 (New York: Oxford UP, 2002).

The seminar experience has been a constant source of intellectual growth and pleasant interaction. We and the students who assisted in writing this book have enjoyed the challenge of trying to recreate the seminar here. We hope the following pages demonstrate and perpetuate the sentiment that went into it.


“An excellent resource, explicitly designed for use in undergraduate courses in Latin American historical, literary, and/or cultural studies. This text is significantly, and laudably, more ambitious than a traditional anthology, for the authors, who have team-taught a course based on these materials for a number of years, have also formulated a systematic pedagogical approach to the shift from modernism to postmodernism.”
Susan Martin-Márquez, Associate Professor of Spanish and Portuguese, Rutgers University


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