Mass Media and Free Trade

[ Film, Media, and Popular Culture ]

Mass Media and Free Trade

NAFTA and the Cultural Industries

Edited by Emile G. McAnany and Kenton T. Wilkinson

This book brings together experts in economics, sociology, anthropology, the humanities, and communications to explore what effects the North American Free Trade Agreement may have on the flow of cultural products among Mexico, the United States, and Canada

1997

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Paperback

6 x 9 | 438 pp.

ISBN: 978-0-292-75199-6

As United States television programs, movies, music, and other cultural products make their way around the globe, a vigorous debate over "cultural imperialism" is growing in many countries. This book brings together experts in economics, sociology, anthropology, the humanities, and communications to explore what effects the North American Free Trade Agreement will have on the flow of cultural products among Mexico, the United States, and Canada.

After an overview of free trade and the cultural industries, the book covers the following topics: dominance and resistance, cultural trade and identity in relation to Mexico and to French Canada, and intellectual property rights. Based on present trends, the contributors predict that there will be a steadily increasing flow of cultural products from the United States to its neighbors.

This book grew out of a 1994 conference that brought together leaders of the cultural industries, policy makers, and scholars. It represents state-of-the-art thinking about the global influence of U.S. cultural industries.

Preface
Acknowledgments
Contributors
Part One. Overview
1. Introduction (Emile G. Mcanany and Kenton T. Wilkinson)
2. Culture and Trade: Some Theoretical and Practical Considerations (John Sinclair)

Part Two. Dominance and Resistance
3. Television and Film in a Freer International Trade Environment: US Dominance and Canadian Responses (Colin Hoskins, Adam Finn, and Stuart Mcfadyen)
4. Other People’s Fictions: Cultural Appropriation, Cultural Integrity, and International Media Strategies (Horace Newcomb)
5. As the World Turns: Television Soap Operas and Global Media Culture (Robert C. Allen)

Part Three. Cultural Trade and Identity: Mexico
6. Will Nationalism be Bilingual? (Carlos Monsiváis)
7. North Americans or Latin Americans? The Redefinition of Mexican Identity and the Free Trade Agreements (Néstor García Canclini)
8. Media Reception on the Mexican Border with the United States (José Carlos Lozano)
9. The US-Mexico Border as Post-NAFTA Mexico (Eduardo Barrera)

Part Four. Cultural Trade and Identity: Quebec
10. Walking on a Tightrope: The Markets of Cultural Products in Québec (Claude Martin)
11. There Goes the Neighborhood: Montréal’s Television Market and Free Trade (Roger De La Garde)
12. U.S. Best-Sellers in French Québec and English Canada (Jacques Lemieux and Denis Saint-jacques)
13. Cultural Exemptionalism Revisited: Québec Music Industries in the Face of Free Trade (Line Grenier)

Part Five. Creativity and Control: Copyright and Contract
14. Mass Communication, Intellectual Property Rights, International Trade, and the Popular Music Industry (Steve Jones)
15. Copyright, Contract, the Cultural Industries, and NAFTA (Keith Acheson and Christopher J. Maule)

Appendix A. The Policymakers’ Roundtable Discussion Session
Appendix B. The Industry Representatives’ Roundtable Discussion Session
Index

Emile G. McAnany is Ben F. Love Regents Professor of Communication at the University of Texas at Austin. Kenton T. Wilkinson is Assistant Professor, Departamento de Comunicación, Instituto Tecnológico y de Estudios Superiores, Monterrey, Mexico.